My host, Brian Takumi, Head of Graphic Design, reminded me as we entered the non-descriptive area, “Be careful what pictures you take.” Indeed, I’ve been mindful of this since I arrived at Foothill Ranch, an arid, tranquil place along the base Whiting Ranch Wilderness Park in Southern California. When…

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Even if you were a native of Ridgefield, New Jersey, where a non-descript brick façade houses this gem of a shop, chances are you’ve walked right past the M.S.R. storefront where some of the world’s finest shirts are made by a family with decades of experience at their craft. My sister and I quickly learned that…

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At Freshness, we report on collaborative efforts in the lifestyle market multiple times a day, and as purveyors of taste, we see plenty of products that amaze and inspire us, while others sometimes fall flat and fail. Of course, we don’t claim to be alone in the online blitz of sites that cover similar topics, but we are among the few to go from reporting on collaborations to…

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If you’ve scrolled through your favorite online magazines or watched a show about juiced-up and tan 20-somethings on MTV recently, chances are that you’ve come across the advertising for adidas MEGA products. The advertisements feature B.O.B. as a short order cook in a 50s-styled diner who takes…

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Upon arriving to the Self Edge shop in New York City, I met Andrew Chen, the co-owner of 3sixteen and manager of the NY Shop, and began our conversation in the tiny, warm backroom office of the shop. As Andrew deftly identified the details of some of the Sugar Cane and Iron Heart shirts on a rack in…

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Walt Disney once said, “I believe in being an innovator.” and surely the company he left behind has gone on to do just that, creating some of the best and most innovative movies of our generation. The brand is now one of the most recognizable in the entire world and licenses it’s products in various different…

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It reveals and conceals, peels back layers, upon layers, upon layers. It is analog, and it is also digital. Gears and trinkets work tirelessly in a magnetic resistant field, noting the passing of time down to a pinpoint precision, looking slightly byzantine in the dial. This, is the new G-Shock GA-110 model, and with…

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The Outlier freedom was born quite literally from trial and error. It was so uncannily coincidental that the company’s creation seemed imperative/inevitable–that Tyler Clemens and Abe Burmeister (the duo behind Outlier) were meant to be. Tyler and Abe Burmeister were strangers in the same city, sharing…

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On an early Sunday morning recently, I waited at the hinted location – at the World Trade Center reconstruction site, for further instruction. The scene is straight from a spy novel – a brisk wintery day, a clandestine location, and enigmatic person of interest. A shorten text appeared on my phone, no name, no number, just a message “I’m at Flight Club”…

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Perhaps in cheerful serendipity or coincidental rivalry, designers simultaneously paraded sportswear pieces down the Spring/Summer 2010 runway– Thankoon’s crepe dress has enough attitude to hang ten, Alexander Wang takes the American classic sweatshirt for a cut-out spin and dared…

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