On Friday night during this past All-Star Weekend, Nike Sportswear joined in on the excitement in the California area and put up an amazing space on intersection of Hollywood and Vine to celebrate the annual All Star Game. The space called the Vortex and themed “Los Fearless” was an event and retail space for all [...]

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ALIFE is having a Winter sale from now until Sunday January 20th 2011 with Fall and Holiday footwear and apparel discounted up to 50% off. ALIFE New York | A.R.C. 158 Rivington Street | Map New York, NY 10002 TEL #: 212-375-8116 Sale Dates: February 17th (TODAY!) – February 20th (Sunday) | Noon – 7 [...]

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Director Robert Rodriguez join Kobe Bryant this past Sunday in Los Angeles at The Vault to discuss the Nike Basketball production of The Black Mamba which stars Kobe Bryant, Kanye West, Bruce Willis and Danny Trejo. The first question off the bat toward Kobe was how did you get Kanye involved “Did you call Kanye [...]

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Yesterday in Los Angeles at The Vault at the Staples Center, Nike Basketball presented Los Angeles themed footwear for the 2011 NBA All Star Game. The event began with an overview of the Nike Zoom Kobe VI which was a perfect lead up to the All-Star Game footwear presentation by Nike Product Graphic Designer Eric [...]

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Earlier today, Kobe Bryant and Robert Rodriguez presented the second trailer to the upcoming The Black Mamba movie at The Vault after the Lakers vs Celtics game. After a short presentation of upcoming All Star Game footwear, Nike Basketball had the two give a select group of media a run down of how it all [...]

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Yesterday in New York City, Jordan Brand officially unveiled the Air Jordan 2011 to a select group of media. Jordan Brand held one on one sittings with the designer of this years Air Jordan flagship, Senior Footwear Designer Tom Luedecke. We first had Luedecke give us an over view of the 2011 where he goes [...]

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This years Air Jordan 2011 legacy model is designed by Senior Footwear Designer, Tom Luedeke along with VP of Creative Design, Tinker Hatfield. In this video the two designers will take you through the design and performance aspects of this years Air Jordan flagship model. Learn about the use of premium leathers in addition to [...]

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After success in 2010, Chivalrous Culture is bringing their flagship model, the Hamachi back in four classic colors. For those who follow our Live Blog, you’ll remember we previewed Chivalrous Culture while at Magic last August and saw an exciting mixture of great colorways with excellent usage of materials. This new collection refocuses on the [...]

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World famous customizer SBTG is revisiting his D.I.Y. roots to create a new collection of customized apparel, accessories and footwear called Garage Days. The collection takes note from SBTG’s childhood hobby of customizing everyday objects around him, from printing his own tees, painting his toys and as simple as putting a few patches on his [...]

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Last Thursday, Jordan Brand held a media launch event for Chris Paul’s fourth signature sneaker, the Jordan CP3.IV in New Orleans. Jordan Brand and Chris Paul took over the New Orleans Arena for the special announcement which included a few activities for the attendees. All attending media were given their own locker labeled with their [...]

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