On a brisk Sunday morning recently, representative from adidas Originals along with DJ Enuff (of radio channel HOT 97) stopped by the Freshness office in New York for an impromptu exhibition - a trail run of the new adidas Originals Augmented Reality Experience.

A term believe to be coined by Thomas Caudell in 1992, Augmented Reality is essentially a form of layering on the human visual perception. Either done through direct or in-direct forms, Augmented Reality enrich the visual sense with added effects and information superimposed on real-life scenery. And while many have to tapped into the technology already to serve as a backdrop promotional vehicle for a said products and/or services. The team at adidas Originals set out to approach its usage in a complete different way.

Read the rest of: adidas Originals - Augmented Reality Experience | DJ Enuff Test Run Video

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