After the People’s Republic of China loosened up international trade limitations, the Chinese public finally gains access to global brands and opened up a whole new world of consumerism to the largest population in the world. At the same time, heritage labels gave way to international players such as Nike and Adidas. Amongst these brands that provide well-made products is Li-Ning, a major Chinese sportswear company born and bred in China. Li Ning, a former Chinese Olympic gymnast, founded the eponymous label in 1990 and the company had since two decades ago expanded internationally and is now available beyond the Great Wall.
Read the rest of: LI-NING - “BD DOOMS DAY” Exclusive Offer
© Emily for Freshness Mag, 2010. |
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