Over the course of next several days, all involved parties – Nike Basketball, Jordan Brand, and CONVERSE, will provide opportunities for fans to get up close to their favorite basketball stars in unique settings. All to popularize the sport of basketball and as part of World Basketball Festival in New York City. To [...]

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As part of World Basketball Festival, Jordan Brand is paying homage to Michael Jordan’s North Carolina roots with a special collection of Air Jordan 1 to 25 (2010) in White and University Blue. The collection was unveiled today as many Jordan Brand fans congregated at the House of Hoops for a Q&A with Dwayne Wade [...]

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This edition of SN’EADS by Ree, takes place the monday after LeBrons big decision and features NBA All Stars Dwayne Wade, Chris Bosh, King James and the Black Mamba. See what happens when the King meets his new teammates.

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Though the 2009-2010 NBA Playoffs are officially over for Dwayne Wade and his Miami Heat, we now have our first look at an Air Jordan Ol’ School III (3) made exclusively for Wade in the typical Heat color scheme. This pair features a white leather upper with red accents on the midsole, Jumpman, inner tongue, [...]

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Since Dwayne Wade decided to join Jordan Brand, we have seen some of the best player exclusive sneakers on his feet, including the Air Jordan 2010 “Western Conference NBA All-Star,” the Air Jordan 2010 – Dwyane Wade All Star Game PE, and the Air Jordan 2010 “W3lcome Home”. In his last two games, Wade has [...]

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Originally made for Dwayne Wade after he joined Jordan Brand, the Air Jordan 2010 “W3lcome Home” hosts a simple, clean color scheme that not only matches with the Miami Heat colorway, but is also a little reminiscent of the Chicago Bulls home jerseys. Nonetheless, this AJ 2010 yields a white perforated leather upper with red [...]

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Making of the Air Jordan “Never Sleeps” billboard, produced by New York artist WK Interact. The billboard brings the powers of Dwayne Wade and Air Jordan to the streets of Manhattan. The original artwork rests at the corner of Stanton St. and Ludlow St., but you can peep the wall and the steps that went [...]

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The Air Jordan 2010 officially released just a few days ago, and we are already beginning to see player exclusive colorways of Jordan Brand’s newest sneaker. These sneakers were made exclusively for Dwayne Wade to wear in the 2010 NBA All-Star Game in Dallas, Texas. Featuring a metallic silver upper with white accents and an [...]

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As part of Jordan Brand’s national campaign, entitled “Become Legendary,” the brand has released its latest chapter known as “Nightmares Never Sleep.” This chapter includes a commercial and online feature showcasing JB’s newest athlete, Dwayne Wade, with the Air Jordan 2010. The online feature not only looks cool, it actually involves its viewer in four [...]

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To help with 2009 holiday season shopping, Sneaker Files will keep you posted on the hottest sneakers, clothing, and accessories. Last year we introduced the Authentic Seller Spotlight, where we showcased some of the most trusted eBayers on the ‘net. We will keep tradition this year by showcasing more Authentic Sneaker Sellers, and guide you [...]

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