The Supreme NYC shop has been the go-to store for several sneakerheads’ SB needs. It has been a part of several famous collaborations that include not only sneakers, but also other limited edition apparel like highly desired t-shirts. This morning, the shop was discovered to have been vandalized with a big, white spray-painted “KID” along [...]

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Supra brought to our attention some low-top flavor by way of The Wrap, which arrives in just about the right time for the warm weather days. But also with warmer days come those beer-chugging BBQs, for which this pack may seem rather suitable. Supra “raises a bottle” to Factory 413 by way of this Beer [...]

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Billed as a temporary clubhouse for Fédération Française de Football, the majestic transformation of Nike Stadium Paris couldn’t be further from the moniker.  Instead of a clubhouse, what French fans got from Nike Sportswear was a futuristic built-out, draped in sanitizing white in one portion and warming wood flooring in another.  In fact, if you [...]

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As fashonistas gathered at the City of Light for this weeks’ Haute couture shows, footwear label CONVERSE was more than ready to greet them with the Jack Purcell Pop-Up Shop. A mesh-mash of old and new, the shop offers an introduction (or reintroduction) of the CONVERSE classic along with its quirky beginning as sneakers for [...]

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Foreigners once called it “Paris of the Orient”, while conservative Chinese deplored its decadence and wastes. Indeed, such fate is the city of Shanghai, a clash of cultures, times, and generations. Such tension is less visible now, in fact, most have disappeared. But the remnants of the once common conflicts remain as [...]

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“Vivre Sans Temps Mort” or “To Live Without Idleness”, a slogan coined by protesters during the May 1968 upheaval, where students and laborers battled it out with riot police, water cannons, tear gas on the street of Paris. The battle cry also became the motto of Parisian creative agency La MJC, where a “do [...]

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Even if you do speak French, there can be a pretty large WTF factor when first encountering the Tofomatic project by adidas Originals. The basic details: adidas brought it’s Tofomatic photo booth to ten stores in France, and over 1500 people were photographed, all wearing adidas Originals. Each person struck a very specific [...]

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Made In England had just crossed the English Channel over to Paris and teamed up with two contemporary French cools, colette and La MJC, and created a pair of New Balance 1500 from the sports label’s coveted Made In England collection. The new sneaker is rendered in a simple and classic color of red suede [...]

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In showcasing the technology behind Nike’s main push (the Lunar technology) alongside its running initiative, Nike goes space age around the world and will be setting up a new Lunar Installation at Nike Stadium Paris. The interior of Nike Stadium Paris has been transformed into a bright, pared down white space with the only pops [...]

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adidas Originals‘ search for originality has gone global. After the Stop Motion In Paris campaign in The City of Lights, the brand with Trefoil gone eastward to Seoul, Korea for follow-up video campaign. Titled ZX In The City, its a simple vignette of folks, or rather adidas Originals ZXs going about daily routines. [...]

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