Brazil is a country swelling with athletic fervor as a result of huge fan bases in a number of different sports- including everyting from Mixed Martial Arts to soccer. However, basketball isn’t necessarily going to sit back and be looked passed. As a way of showing just how influential the sport of basketball is in [...]

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As you may know Dwight Howard began a six-city European tour today at the adidas World Headquarters in Germany. Dwight helped open the new state of the art “Laces” building that will provide space for 1,700 employees. The new company building will be the central hub of the headquarters, and also features a biomechanical lab [...]

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It seems as though the adidas Samba and the adidas Busenitz are going to have to make some more room. Pictured here is the adidas Etrusco, which borrows its name from the official World Cup soccer ball of 1990 in Italy. This is yet another slim design from adidas that could work perfectly for your [...]

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Adidas today unveiled the new adiZero Crazy Light, the lightest shoe in basketball. At 9.8 ounces, the revolutionary adiZero Crazy Light sets a new standard for basketball footwear at more than 15 percent lighter than the nearest competitor1 to help players be faster to improve performance on the court. The adiZero Crazy Light basketball shoe [...]

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During the 2010 FIFA World Cup it seemed like everyone had football fever; now, not so much. As the true fans are watching the Premier League battle it out, the fair weather fans are long gone. Nike is proving it’s investment in the game of soccer with what so far is a steady stream of [...]

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The mannequins are back, in a lookbook showcasing the F.C.R.B. Spring/Summer 2011 collection. Football Club Real Bristol, the collaboration brand between SOPHNET. and Nike, has two main themes for the coming season: first are the functional athletic pieces, strongly influenced by contemporary European football equipment, that the label is known for. Second is a bit [...]

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Tomorrow will be a monumental affair for Nike Soccer and for soccer whiz, Cristiano Ronaldo, as Nike will be unveiling the latest soccer boot for the Portuguese soccer star who is also laying for Real Madrid. In preparation for the new soccer boot launch, Nike Soccer has released this teaser video done in action-packed Transporter-style [...]

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  This past friday the Nike “All For One” Event held at Niketown New York, showed off several special player edition versions of the Trainer 1.2, which were later raffled off at the event. Today, we have a closer look of this up coming collection, featuring player exclusives from football players Larry Fitzgerald, Adrian Peterson and Troy Polamalu; basketball players Brandon Roy [...]

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Still feeling a little World Cup withdrawal? The German solution to that problem, the German Bundesliga has officially kicked off today. In celebration of adidas Originals’ German and sports heritage, the Trefoil has released a video featuring soccer legend, Franz Beckenbauer a.k.a. Der Kaiser to pay tribute to the only man to win the World [...]

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2010 FIFA World Cup roll call: adidas, Nike, Puma…and now to round up the pack, Reebok has also flagged down the bandwagon and caught the soccer fever. To celebrate the upcoming World Cup which will be kicking off extremely soon in a little over a week, Reebok has teamed up with Barcelona based retailer 24 [...]

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